The Retreat is a spa located within the Emirates Park Zoo, in Abu Dhabi. It's a complex that encapsulates all possible attractions, the spa being the newest addition. For this, the client wanted something calming, with vegetal flair, and loose, unconstrained outlines. Aside the logo itself, which is a stylized leafy branch, the graphic elements completing this branding are simple, nearly solid colors disrupted gently by cracks, to represent the charming imperfections of natural elements.